Dementia disproportionately affects women.
This issue is deeply rooted in the patriarchy. Women receive worse healthcare than men in the UK — the largest gender healthcare gap in the G20. Cisgendered women are less likely to be included in clinical trials and transgender women are not included at all.
People who are socially conditioned as women are discouraged from discussing dementia and are regularly dismissed by medical professionals when they do.
Dementia Research Institute and Alzheimer’s Research UK want women to know the facts about dementia — because now 35% of dementia is preventable.
“Wild & Precious” needed to be both heartwarming and heart-wrenching. We focused on cherished memories from women with the condition, carers, and family members. These stories are a celebration of life, but also outline the impact dementia has on their lives.