We helped Weleda relaunch its website and communications globally for both Korea and Taiwan.
Weleda chose South Korea — one of Asia's most vigorous, dynamic, trend-setting beauty markets — to launch its first fully owned subsidiary. With our support, Weleda marks this important milestone in entering a new era in its Asia business.
The Weleda beauty brand stands out from others because of a philosophy and values inspired by founder Rudolf Steiner. By adapting its websites to the local culture and language, it aimed to overcome communication barriers and effectively convey Weleda's values and beliefs to the people in those regions. This approach was essential for building brand awareness and connecting with the local audience.