On-Demand Digital Content Creation
In the ever-changing digital landscape, brands have to secure a strong digital presence like never before, to form a lasting connection with customers at all touchpoints throughout the user journey. As a forward-thinking leader in the auto industry, smart recognized this, and wanted to reimagine how to keep up with fast-paced asset production while meeting the high demands of drivers for personalized experiences.
So we set out to create a captivating digital-first experience that makes online commerce easy, and cultivates a brand that customers love to engage with. The result: An innovative, photorealistic digital twin ecosystem for smart. A seamless, end-to-end full CGI production pipeline that generates incredible assets on the fly, rendered in real-time.