We‘re redefining the future of vehicle customization by creating product configurator imagery with our digital twin ecosystem. It allows customers to personalize every aspect, from colors to features, while receiving instant visual feedback, making on-demand customization not only faster, but easier and more cost-effective. This technology enables brands to introduce their brand and products directly to customers by responding flexibly to market trends, as well as the dynamic demands of target groups. And the results speak for themselves: More than 5,000 animations and 15,000 stills were produced for online marketing uses.

For digital-first productions, we set a new standard—combining virtual and real-world content in a virtual production studio for the smart #1 market entry campaign. Based on our full CGI production pipeline, we designed and created an entire 3D environment giving the brand a new, unique appearance. The full CGI environment was built with our real-time pipeline solution, which provides not only scalability for future asset production, but seamless adaptation to evolving brand aesthetics. It enabled us to shoot content in diverse sceneries for various markets and target groups, more efficiently and flexibly than ever before.