Alexa Smart Home was facing an adoption problem. It had the magic, but families hadn’t found the wand. They knew their Echo device could play their favorite jams or answer a fourth-grade science question. But the real magic? The kind that dims the lights on schedule, summons the Roomba, or tames morning mayhem? It was hiding in plain sight. To spark discovery and accelerate adoption, we set out to prove that Alexa Smart Home isn’t just a voice assistant, it’s a quiet ally that turns beautiful family chaos into moments of calm, connection, and even joy.
Enter one wildly imaginative 5-year-old, ready to show the world just how magical a smart home can be when powered by Alexa. Told through the eyes of a child, our spot transformed everyday tech into a playground of wonder, where lights shimmer like fairy dust and routines unfold like storybook spells.
We brought this story to life through a long-form version, along with :30 and :15 cutdowns and a Spanish-language adaptation, all distributed across Amazon’s Demand Side Platform and owned-and-operated channels, reaching families where magic meets everyday life.
The response? Pure delight. But behind every charming frame lies something deeper: a reflection of how human empathy and imagination can shape technology into a meaningful experience.