The challenge: Many markets — one identity.

Turning local differences into one shared experience.

Bosch Car Service is everywhere. 13,000 workshops in 150 countries, each with its own habits, needs, and voices. But with so many local stories, the global one risked getting lost. Our task: create a campaign system flexible enough to fit every market — yet strong enough to shape one instantly recognizable Bosch Car Service brand worldwide.

The solution: One system. Countless stories.

A creative framework to connect both sides of every journey.

We developed a modular campaign for Bosch Car Service around one powerful idea: mirroring moments. Driver and mechanic — the same situation, two perspectives.

A communication system that captures both emotion and precision, designed for scalability from TVC to Social Media, from global toolkit to local offer.

Simple. Flexible. Just right.

From one idea to every format.

A single creative system made to travel — anywhere, in any shape.

The campaign was built to move — across screens, languages, and markets.

One idea that adapts seamlessly from global brand stories to local voices, always beating to the same drum: empathy meets expertise.

And behind every frame, a production that truly felt just right — six days, over thirty crew members, and one real workshop bringing Bosch Car Service to life.