Through deep data and research into new and existing audiences, we found out how to maximise the user experience for the established fan base while opening the doors to a new, younger audience.

Sydney’s youth wanted more than just a performance, they wanted to make the symphony part of an encompassing night-time experience.

We created a livelier evening programme with SSO, focusing on the emotive elements of a complete night out, not just the performance itself. Building a culturally led world that is reflected in the vibrant look of the new website making sure we were in tune with our audience.

Meanwhile, older audiences were having trouble buying tickets online, and instead flooded the phones trying to purchase tickets. We understood that they preferred matinee performances. These subtle details helped us shift not only the way online ticket sales happened, and how performances were scheduled, but also how all that information was displayed online.