There is a close connection between Koziol and sustainability – but the connection between sales growth and customer understanding is even closer.
Koziol » ideas for friends GmbH is a German manufacturer of plastic design articles and high-quality home accessories which has operated with a distributor in China for many years. With a strong focus on sustainability, their products offer high-quality, reusable alternatives to single-use items such as coffee-to-go cups.
Offline sales were growing, but the brand had been stagnating online for years, even in those categories that show above average growth in e-commerce. They approached us to acquire a better understanding of the situation.