For a successful cross-border e-commerce business, we offer tailored strategies to stay competitive in a versatile marketplace. With our Gold-Star Tmall Partner status – awarded by Alibaba – we provide three essential services necessary to successfully establish a brand like dm-drogerie markt in one of the most demanding e-commerce markets in the world.
E-commerce Operations. Our team – consisting of Chinese E-Commerce specialists and European drugstore and beauty experts – is responsible for all end-to-end operations from logistics to campaign management or daily store operations, securing ongoing success 24/7.
Branding and Communication. With our knowledge of China’s beauty consumers, we know that they are well educated and demand a high level of educational content. Short videos are especially crucial in the communication mix. We produce ongoing videos in our own studio in Taipei.
To create and boost entertaining and human-centered interactions, we developed and illustrated mascots that entertain users on social media. These mascots are instrumental in exceptional brand building in China and bridging the gap between the brand and the consumer.
Live-Streaming. We stream 150 hours per month for our dm flagship store. In a highly competitive e-commerce environment, it is essential to create awareness and traffic generation through live-streaming either via cooperation with key opinion leaders or in-house live streams in our Shanghai studio.