We believe in building long-term partnerships and nurturing relationships that go beyond individual projects.
In collaboration with our valued client and Infosys, their Digital Innovation Partner, we're revolutionizing the digital fandom experience of the Australian Open. In collaboration, we're helping Tennis Australia develop a roadmap that aligns with fan and organizational needs, focusing on strategy rather than a project-by-project approach.
How do we grow digital fandom of the Australian Open in emerging landscapes?
The global pandemic has underscored the importance of enhancing digital experiences for fans of the Australian Open, not only in Australia but also around the world. With pandemic restrictions limiting audience capacities, it became imperative to expand digital services to cater to the desires of tennis enthusiasts unable to physically attend the event. Our collective task was to identify and prioritize opportunities that would foster greater engagement with digital fans in emerging landscapes.