
Events
AI in Action — 2nd Edition — Hamburg 2025

The AI future is here—and we're ready to shape it together.
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from ai voice to asset generation to digital twins and beyond
Hamburg, November 12, 2025
Our second AI in Action 2nd Edition was another inspiring evening with guests and expert speakers: this time in Hamburg!
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From AI voices, AI-generated content and agentic AI interfaces to the AI phenomena and AI in business, expert talks laid the groundwork for in-depth discussions later in the evening.
Ninety minutes of talks covered:
- Voice first: the interface of the AI era?
- Next generation content creation
- AI readiness — from magic to method
- AI phenomena
- AI in business
Always centerstage: implementing and optimizing AI for the humans we build it for.
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After fascinating presentations, we shifted gears to exchange ideas and insights in discussions over dinner and drinks.
A few take-aways that will keep us thinking for some time to come:
- Voice is the bridge between human intuition and machine intelligence.
- When it comes to AI voice interfaces, functionality reigns supreme—but tone, warmth, and alignment with brand personality are just as critical to creating a meaningful user experience.
- True AI readiness means designing for change: crafting systems that adapt for teams that aren’t afraid to test, learn, and evolve quickly.
- AI can only become what we make of it.
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Speakers

Harald r. fortmann
Managing Director, Five14

Dennis Dünnwald
Senior Vice President Digital Marketing, WongDoody

Prof. Stephen Schuster
Professor of Marketing and Communication Strategy, Stuttgart Media University

Jessi Prosini
Marketing Specialist Home & Garden, Alfred Kärcher GmbH & Co. KG

Torben pauschinger
Director 3D / Motion Design, WongDoody

Bianca mack
Senior Vice President Immersive Experiences, WongDoody

Michael Geißler
Head of AI, Wongdoody

Christian Kaspar Schwarm
Consulting, Schwarms GmbH
See how we navigate new AI waters in our work for:
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