
Events
AI in Action — 2nd Edition — Stuttgart 2025

AI in marketing — the future is here
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from ai voice to asset generation to digital twins and beyond
Stuttgart, November 6, 2025
It was another incredible evening with guests and expert speakers!
We plumbed the depths of AI voices, agentic AI interfaces, and the magic of AI-generated assets with expert presentations that set the stage for a lively discussion. In the spotlight: how can we best utilize AI for the humans at the center of it all.
Over the course of 90 minutes, our guest speakers gave talks entitled
- Voice first: the interface of the AI era?
- AI readiness — from magic to method
- Next generation content creation
- AI Phenomena
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After hearing the latest on AI innovations in marketing and what they mean for human experience, we moved to Galerie Kernweine for dinner, drinks and discussions. A few key takeaways from the evening:
- Voice will become an bridge between human intuition and machine intelligence. It brings complex systems to life, makes digital experiences accessible to everyone, and it's faster than every other interface.
- Consumer reactions to AI voice interfaces: functionality is king, but tone of voice, approachability and suitability to the particular brand play huge roles in user experience.
- To be truly AI-ready, systems and processes need to be purpose-built, data must be intelligently connected, and it's best to experiment to learn fast and scale fast.
- AI can only become what we make of it.
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Speakers

Dennis Dünnwald
Senior Vice President Digital Marketing, WongDoody

Prof. Stephen Schuster
Professor of Marketing and Communication Strategy, Stuttgart Media University

Johannes Morath
Manager Home and Garden Marketing Projects, Kärcher

Torben pauschinger
Director 3D / Motion Design, WongDoody

Bianca mack
Senior Vice President Immersive Experiences, WongDoody

michael geißler
Head of AI, WongDoody

Christian Kaspar Schwarm
Consulting, Schwarms GmbH
See how we navigate new AI waters in our work for:
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