WongDoody Living Labs:
Now Open for Business

With live demos of our award-winning R&D offerings

Düsseldorf, May 20, 2025

WongDoody is now part of the permanent setup of Infosys Europe Living Labs in Düsseldorf.

During our inauguration, we dove into one of the biggest AI frustrations: mastering the shift from prototypes to infrastructure. Over the last 24 months, WongDoody & Infosys, working with partners and clients, have demonstrated a clear path to closing the AI value gap.

At our inauguration, experts gave talks showcasing our latest case study cases. Great things are afoot—from ethical AI, strategy, production, to experiences and IT.

Humans are at the heart of it all

Priority number one: keeping humans in focus. The sweet spot between creativity and tech only exists to make the lives of humans better.

A few of our key takeaways from the day: 

1. Ethical AI is key: Infosys is a signatory of the EU AI Act. We're ISO/IEC 42001 certified, and conduct our business according to the 3S principles—scan, shield and steer.
2. Research and data bring results: We partner with universities to translate behaviors into systems and gain insight into how people perceive AI in brand communications. And we use what we learn to create best practices.
3. True-to-brand assets with generative AI is already a reality: our NextGen production stack integrates brand style guides and digital twins into a usable ecosystem for generating static and moving assets. Photo-realistic on-brand results without the photo shoot.
4. AI is solving many challenges in the automotive sector: Shorter time to market, increasing product variations, localization needs and cost reduction challenges are being mastered with AI CGI platform capabilities—100% product accuracy using digital twins combined with generative functionality means faster production for less. And this translates beautifully into digital car buying, as Mitsubishi Motor Sales of Canada, Inc. can attest.
5. AI can improve the flow of reliable information: Our award-winning work with the Handelsblatt Research Institute makes the impressive insights and depth of knowledge of HRI available to those without the time to digest hundreds of pages regularly in the quest to keep up to date.

Our Living Labs is now open for business. Book a workshop with Fayssal Loussaief to visit us.

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