Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation.

If there’s any lesson brands should have taken from the last three years of the Covid-19 pandemic, it’s that investing in digital can deliver even more engagement – online and in-person. And with increasingly immersive technologies such as virtual reality, data-driven insight using artificial intelligence and creative video delivery coming to the fore, opportunities to unite digital with human-centred design principles to win in both physical and digital realms are growing.

The power of human-centric digital experiences is particularly apparent in the work Infosys has been doing to ensure leading sporting brands create unparalleled customer experiences. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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