AI in Action—Hamburg 2025

And where can—and should—we go from here?

Hamburg, February 20, 2025

We spent an inspiring evening with guests and expert speakers exploring a variety of AI-centered topics all aimed at sparking discussion on what AI can do—and how best to implement it for human needs.

Over the course of 90 minutes, our guest speakers gave talks on

• AI Humans & virtual production
• Content automation & Digital Twins
• Intelligent interfaces
• The evolution of social networks
• AI integration in business structures

Our heads full of ideas, we had dinner and drinks together to discuss what was in our minds. The evening left us excited, optimistic and full of thoughts. Here are a few of our key takeaways from the evening: 

• The content gap can be closed using today's cutting-edge AI technologies such as Digital Twins and generative-AI content.
• Used cleverly, AI can help us cope with content overload when we develop interfaces that leverage AI's data processing power to curate content to align perfectly with individual needs.
• Brands wishing to profit from automation, personalization and content creation have a duty to humanity to look critically at their behavior to avoid feeding into the ethically questionable secondary effects of digital interaction. Digital addictions, deep fakes, digital insecurity, and other dangers are exploiting vulnerable humans. And we are all vulnerable humans. Humans seeking connection. Brands that offer spaces for connection to their customers are not just ding the right thing, they are creating trust, reinforcing brand loyalty and just generating simple human joy!