New Roles for Bianca Mack and Dennis Dünnwald

With the appointment of Bianca Mack as Senior VicePresident Motion Picture and Dennis Dünnwald as Senior Vice President for theVertical Retail & CPG team, the international creative agency is relying onexpertise from within its own ranks and strengthening the areas of immersive experiences and future-proof marketing.

Stuttgart, 15. December 2023

WongDoody has expanded its management team with Bianca Mack and Dennis Dünnwald. Both have been heading growing areas of responsibility in the company (formerly oddity) for several years. In their new key positions, these experienced managers will focus on innovative tools and intelligent creation to combine cutting-edge technology with effective storytelling for clients such as bonprix, dm-drogerie markt, Bosch, Otto, smart and Disney.

Bianca Mack — motion picture specialist with extensive CGI expertise

After holding permanent and freelance management positions at production, agencies and animation studios, Mack joined oddity seven years ago. As Executive Director Motion Pictures, she most recently expanded the Production unit into a comprehensive service provider for immersive experiences with 75 employees.

In her new position asSenior Vice President Motion Picture at WongDoody, she brings her extensive expertise and passion for people, film, CGI and immersive projects to the management of an international team. Mack reports to Managing Director Christian Gölz.

Dennis Dünnwald — creative power with a digital mindset

Dünnwald joined oddity in 2014 and was most recently Executive Creative Director in charge of creation at the Berlin and Düsseldorf locations. As Senior Vice President, he is now responsible for WongDoody's Vertical Retail & CPG team of 60 employees and reports to Managing Director Simon Umbreit. Dünnwald's credo is using the synthesis of creativity, technology and data to create next-generation smart brand experiences with progressive ideas.

Simon Umbreit, Managing Director of WongDoody: "I am thrilled to welcome two familiar talents to our management team as new Senior Vice Presidents! Both bring just what is needed: A comprehensive understanding of our culture and teams, the will to continuously develop ourselves — and the drive to move our clients forward."