When the work-from-home revolution began, Webex already had two decades of experience in web conferencing, but the market quickly became saturated. We went to work with a global campaign reintroducing Webex as the ultimate high-performance collaboration tool for hybrid work.

To capture the attention of their target audience, we partnered with a group of the highest-performing humans on the planet, who also happen to be an actual Webex customer — the McLaren Formula 1 Race Team. This was the ultimate case study to demonstrate how Webex keeps a team like McLaren connected from anywhere, when precision is critical and milliseconds matter.