If 2 Brothers Can Make Great Beer, Imagine What 3 Could Do?
WIDMER THIRD BROTHER — CASE STUDY
Widmer Brothers Brewing faced a lack of brand awareness, limited dollars, inconsistent marketing and a consumer skeptical of microbrews and their distributors. They needed a killer campaign that would crack the Seattle market. We began a campaign in search of the missing Widmer brother, Russell. By the end of the campaign, Widmer’s dollar volume had grown 73.6%, their market share had increased by nearly 50%, and their ROI was 5 to 1.