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The Answer to the Afternoon Energy Lull

The Answer to the Afternoon Energy Lull

3:21 WAKE-UP CALL — CASE STUDY

The Tully’s 3:21 Wake-Up call was a mid-afternoon barrage of outdoor media, high school bands and a lot of sampling. Tully’s blended drink sales increased by 24% and unit volume (year over year) increased by 77% during the first four weeks of the promotion. The campaign earned us two gold EFFIEs for marketing effectiveness.