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Fighting for Equal Pay with #THEREAL10

Fighting for Equal Pay with #THEREAL10

As the U.S. Treasury made plans to redesign the $10 bill by featuring a woman, we teamed up with the American Association of University Women (AAUW) to increase awareness of gender wage gap. We directed women to TheReal10.org, where they could take a photo of themselves and create a custom bill, worth far less than $10, the amount also dependent on race. These personalized bills could then be shared via social media. Congresswomen, celebrities, and hundreds of thousands of consumers joined the effort, generating national press coverage by all major news outlets and broadcast networks.