WONGDOODY was an integral part of one the most successful brand repositioning in telecom history: T-Mobile, “The Un-carrier.” T-Mobile changed the rules. Changes so big that the rest of the competition are still struggling to keep up. Our task was to develop a new brand look in video, digital and retail as bold and breakthrough as the initiative itself. Since launch, T-Mobile has nearly doubled its customer base from 33.4 million to 63.2 million. Knocking out Sprint as third largest carrier in the nation. Pardon, Un-carrier.