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Standing Strong Against Childhood Cancer

Standing Strong Against Childhood Cancer

Alaska Airlines Plane Pull

Cancer is the #1 cause of childhood death from disease, yet receives less than 3% of the Federal government's total funding for cancer research. We teamed up with Alaska Airlines and NFL QB Russell Wilson to create an event - the Plane Pull - to raise needed money and gain national attention for a breakthrough medical treatment developed by Seattle Children's Hospital. The event was a top trending topic on Twitter, and to date, Alaska and Wilson have helped raise over $14M for the research.