History Channel: Know Where You Stand

Zeplin
Berlin
Normandie
Normandie

Challenge

Motivate people to understand the history of where they live by watching the History Channel.

Solution

Superimposing historical images, such as U.S. troops invading Normandy Beach, over the locations as they exist today.

Results

The campaign was adopted across 140 countries and named winner of the prestigious Gold PromaxBDA Award, defeating BBC for the first time in a decade.