ACTIVATE Drinks: Vending Machine

The Activate Vending Machine

Challenge

Elevate a typical sampling opportunity to a viral brand experience.

Solution

The Activate Vending Machine. Running off a different kind of currency, human effort, the Activate Vending Machine distributed free bottles of Activate to those who embraced the active lifestyle the brand supports.

Results

A steady line of interested and engaged consumers, and hundreds of thousands of free media impressions from press and social media activity.