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Put Real Food on Your Food

Put Real Food on Your Food

Litehouse- Case Study

Litehouse makes fresh, perishable dressings that aren't full of preservatives, and have real expiration dates. Our mission was to migrate consumers from the center dressing aisle to the produce section where Litehouse is found.Our fully integrated campaign drove a +35% increase in sales over control markets, an 8X increase in awareness, and an 85% increase in purchase intent.