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WONGDOODY and Litehouse Ask Consumers to See the Lite

WONGDOODY and Litehouse Ask Consumers to See the Lite

:60 Video - Not Dressing

"See The Lite", our first integrated marketing campaign for employee-owned Litehouse Inc., encompasses TV, radio, digital, social media, out-of-home and in-store. Using lighthearted humor to educate consumers on the delicious, fresh taste of Litehouse refrigerated salad dressings, the campaign is designed to migrate consumers from the center dressing aisle to the produce section, where fresh foods and produce are found.