Getting Image-Conscious Teens to Embrace “No” as a Hot Brand
No Stank You — Case Study
TV spots drove teens to NoStankYou.com, where kids earned free tees by submitting their own shirt designs, rating designs, submitting photos and posting No Stank You banners on their social networks. These T-shirted teens were walking billboards and helped the No Stank You brand to go viral. The site received 392,000 visits, 19,000 user-submitted designs, 20,000 shirt orders, and smoking among Washington’s eighth-graders decreased 60%.
Chest Sitter — Tv Spot
We composed this beautiful tune to show how uncomfortable it is to be a smoker.
Cheerleader — tv spot
When you tell kids smoking causes cancer, they shrug. But when you tell them it affects their looks, they listen.