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Amazon Web Services Celebrates “The New Builder”

Amazon Web Services Celebrates “The New Builder”

Build On

In its first global brand launch, Amazon Web Services (AWS) celebrates the boundary-pushing doers, dreamers, makers and innovators as “Builders.”

For 11 years, AWS has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 90 fully featured services that are trusted by millions of active customers around the world — including the fastest-growing startups, largest enterprises, and leading government agencies — to power their infrastructure, make them more agile, and lower costs.

In the multiplatform campaign, "Build On,” AWS doesn’t focus on what AWS does, it focuses on what AWS enables builders to do.

The campaign includes :60 and :30 network broadcast, digital and social video, and a new landing page design. Out—of—home buys in New York, Houston, Chicago, Boston and various airports depict real solutions being worked out by builders on massive whiteboards.