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Getting In-Tune with GoToMeeting

Getting In-Tune with GoToMeeting

GoToMeeting Case Study

How could we best to position GoToMeeting as a market leader in web conferencing when no one likes meetings? Customers wanted positive outcomes, and the ability to move complicated projects forward. We took those insights and developed a multiplatform global campaign that stretched from the US to Europe and Asia. As a result, costs per lead were down a staggering 78%, and engagement on digital platforms was up 54%.

Building :30 TV

GoToMeeting Radio

Tool Supply :30 Interruption :30

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