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Creating Traditions for the Other Six Days of the Week

Creating Traditions for the Other Six Days of the Week

College Gameday — Case Study

With the objective of driving increased digital engagement to expand our core audience beyond college football fanatics, we developed a Facebook campaign that integrated campus events, digital and broadcast video, and social networking to allow fans to participate in a variety of fan-based rituals. The efforts resulted in double digit growth for viewership over a 3-year span, and tune-in nearing 2M per episode.

Man Satchel — :30 spot