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Keep Cool and Summer On

Keep Cool and Summer On

The Coffee Bean and Tea Leaf on Instagram

Instagram Campaign

WONGDOODY launched The Coffee Bean & Tea Leaf’s most comprehensive campaign in its 50-year history. The Southern California-based brand has a devoted following, and we wanted to get those fans participating in the brand while driving sales during our summer campaign. The Coffee Bean invited customers to “Keep Cool and Summer On” with the brand's iced beverages, spanning outdoor, radio, social, mobile and online media. Experiences were customized in each channel to really tap into how millennials used them, including an extremely low-fi Instagram filter using The Coffee Bean’s iconic purple straw, a consistent brand element throughout the campaign.

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Pinterest Campaign

We created extra-long pins with extra-long straws to show what you can do on a never-ending Pinterest page.

Vine Campaign

We commissioned Viners with large followings to create videos that featured the purple straw being used in different ways. This video by KC James has over 4 million loops!

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Sip-Off Showdown — :15 Spot

The Coffee Bean and Tea Leaf Billboards

Outdoor Billboards

A custom type treatment used across the campaign was inspired by the purple straw.