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Outspent 10 to 1, Clif Bar did not Back Down from a Challenge

Outspent 10 to 1, Clif Bar did not Back Down from a Challenge

clif bar challenge — case study

Clif Bar didn’t have the budget to sign marquee athletes to endorsement deals, so we created an interactive campaign using real Clif Bar customers as the heroes. Sales grew 19% in the first six months.