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Amazon’s Most Successful New Product Launch. Ever.

Amazon’s Most Successful New Product Launch. Ever.

Gary Busey Case Study Video

Amazon wanted to promote Prime Video in-home through its own SMP in a category dominated by Apple and Roku. Our campaign featuring Gary Busey blew up the internet with unprecedented social media reaction, starting with our launch campaign, and moving to our innovative use of YouTube. FireTV sold out in two days, the most successful product launch in the company's history.