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To convey the passion and intensity at the heart of college basketball, we created the tag line: “College basketball on ESPN. The middle of the frying pan.” Then we wrote 25 spots, produced 33 print ads and developed a Facebook app.
To convey the passion and intensity at the heart of college basketball, we created the tag line: “College basketball on ESPN. The middle of the frying pan.” Then we wrote 25 spots, produced 33 print ads and developed a Facebook app.