WONGDOODY in the News

September 28, 2008

When you've got nostalgia on your side, you'd be damn silly not to take advantage.

Bowing to this philosophy, WONGDOODY is promoting the 60th Primetime Emmy Awards by compiling collages of popular TV characters from the last 60 years. See banner ads, a ginormous collage (tagline: "one night. everything you love about tv.") and a fun bus wrap ("Everybody on TV is going. Are you?"). It's so Universal Studios!

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Source: AdRants
September 18, 2008

This high-profile Seattle event, to promote early childhood development, included His Holiness the Dalai Lama’s attendance. Along with the increased global impact, the organization needed a new branding platform and identity system. Seattle’s WongDoody provided the brand strategy from which all subsequent communication lifted. In addition to a new identity system, including the event logo, a complete campaign (TV, posters, outdoor and transport advertising) promoted the organization and event. The result: More than 150,000 people attended, with news coverage around the world.

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September 9, 2008

NEW YORK - Sept. 9, 2008 - Inc. today ranked marketing ideas agency WONGDOODY No. 3248 on its annual ranking of the 5000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy - America's independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy.

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September 1, 2008

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August 29, 2008

WongDoody has created the ad campaign for the 60th annual Emmy Awards, airing Sept. 21 on ABC. The tagline, "Where TV comes together," is unfortunate, but less so than the name of the agency that created it. The campaign's visuals, however, are lots of fun, focusing on the small-screen characters we've come to know and love over the past 60 years. A wrap shows them riding the bus! Ha-ha! Hardly a new idea ... but look, there's the Incredible Hulk and Eric Cartman! I bet neither paid the fare. Hey, Fonzie, "sit on it!" No really, take my seat, you shouldn't have to stand. But … why would Superman need to take the bus? A collage of more than 400 characters and personalities will run as a poster or two-page spread in magazines and newspapers. But seriously, why would Superman be taking the bus? Is Lex Luthor on the bus?!

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Source: Adweek
August 28, 2008

LOS ANGELES - Aug. 28, 2008 - Everyone has a favorite television character or personality, whether it is Lucy Ricardo, Johnny Carson, Kermit, Captain Kirk, Betty Suarez or Oprah Winfrey, to name but a few. Marketing ideas agency WONGDOODY rekindles people's emotional connections to their favorite television personalities and stories in its newest promotional campaign for the Primetime Emmy® Awards. The campaign will run up to the 60th Primetime Emmy Awards telecast, which airs Sunday, Sept. 21 at 8 PM, ET/PT on ABC.

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Tracy Wong
Tracy Wong
Chairman and Executive Creative Director
http://democracyofgoodideas.com/