WONGDOODY in the News

March 23, 2011

Seattle - March 23, 2011 – In appreciation of more than 50 years combined service and dedication to the industry, founders of advertising agency Wong, Doody, Crandall, Wiener, Tracy Wong and Pat Doody have been awarded the American Advertising Federation (AAF) Silver Medal. The lifetime achievement award recognizes those who have made an immense mark on advertising. The award will be presented at the annual Seattle ADDY Awards on March 24 held at 415 Westlake.

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March 9, 2011

Court Crandall of WongDoody/LA likes to make movies. He has a story credit on Old School (2003) and was the screenwriter on A Lobster Tale (2006). His latest project, Free Throw, takes Crandall and crew into Compton where high school kids with good grades will compete to win college scholarship money.

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Source: AdPulp
February 28, 2011

I hate hiring people. Even though I like what it means -- when we're hiring, we're growing -- the whole process is fraught with peril.

Sure, hiring is an opportunity to improve our organization, bring in new skills and new energy, and generally elevate our offering. On the other hand, it's also a big risk. Every time we bring in someone new, there's the potential we're going to mess with our culture, our work, and the happiness of many people, making a mistake that takes months to correct.

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February 22, 2011

LOS ANGELES – Feb. 22, 2011 – With more than 500 million active users, marketers know they must have a Facebook presence to keep their brands top of mind with consumers. While many marketers have fully embraced social media and are maximizing their consumer engagement strategies, a new study conducted by advertising agency WONGDOODY shows that there is the opportunity to do more. The WONGDOODY Facebook Global Best Practices Study uncovered a trend that shows a surprising number of top brands do not get the most out of their Facebook marketing efforts.

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January 18, 2011

In the rush to reinvent themselves and better lead their clients through the new marketing landscape, some agencies are changing profoundly; and some are just faking it.

According to Forrester, 78 percent of clients don't believe their lead agency does digital well. And this for good reason: Given the state of the economy, it's been increasingly hard for agencies to turn away any opportunity to earn some revenue. And as client interest and budgets have increasingly turned towards digital, the response within traditional agencies has been to tell their clients, "Yeah, we do that," and then try to figure it out. It's no surprise that the results are often dissatisfying. Agencies discover that digital isn't just another medium like television. And clients discover that "Yeah, we do that," means their key digital tasks are being outsourced, mismanaged, or improperly staffed.

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Tracy Wong
Tracy Wong
Chairman and Executive Creative Director