WONGDOODY in the News

March 9, 2011

Court Crandall of WongDoody/LA likes to make movies. He has a story credit on Old School (2003) and was the screenwriter on A Lobster Tale (2006). His latest project, Free Throw, takes Crandall and crew into Compton where high school kids with good grades will compete to win college scholarship money.

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Source: AdPulp
February 28, 2011

I hate hiring people. Even though I like what it means -- when we're hiring, we're growing -- the whole process is fraught with peril.

Sure, hiring is an opportunity to improve our organization, bring in new skills and new energy, and generally elevate our offering. On the other hand, it's also a big risk. Every time we bring in someone new, there's the potential we're going to mess with our culture, our work, and the happiness of many people, making a mistake that takes months to correct.

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February 22, 2011

LOS ANGELES – Feb. 22, 2011 – With more than 500 million active users, marketers know they must have a Facebook presence to keep their brands top of mind with consumers. While many marketers have fully embraced social media and are maximizing their consumer engagement strategies, a new study conducted by advertising agency WONGDOODY shows that there is the opportunity to do more. The WONGDOODY Facebook Global Best Practices Study uncovered a trend that shows a surprising number of top brands do not get the most out of their Facebook marketing efforts.

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January 18, 2011

In the rush to reinvent themselves and better lead their clients through the new marketing landscape, some agencies are changing profoundly; and some are just faking it.

According to Forrester, 78 percent of clients don't believe their lead agency does digital well. And this for good reason: Given the state of the economy, it's been increasingly hard for agencies to turn away any opportunity to earn some revenue. And as client interest and budgets have increasingly turned towards digital, the response within traditional agencies has been to tell their clients, "Yeah, we do that," and then try to figure it out. It's no surprise that the results are often dissatisfying. Agencies discover that digital isn't just another medium like television. And clients discover that "Yeah, we do that," means their key digital tasks are being outsourced, mismanaged, or improperly staffed.

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December 7, 2010

LOS ANGELES – Dec. 7, 2010 – Advertising agency WONGDOODY today announced it added new talent to its creative department with two hires. Copywriter Brock Johnson and art director Ben Salas will work on clients including ESPN, Mercury Insurance and Activate Drinks, among others.

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October 27, 2010

SEATTLE - Oct. 27, 2010 - On the heels of taking home top honors at the Radio Mercury Awards for its Washington State Department of Health “Dear Me” anti-tobacco PSA campaign, advertising agency WONGDOODY today announced that it is donating the net proceeds of its prize money to two Washington charities.

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Tracy Wong
Tracy Wong
Chairman and Executive Creative Director
http://democracyofgoodideas.com/