WONGDOODY in the News

Luxury Brands Remain Aloof on Facebook
May 11, 2011

Luxury goods consumers, it turns out, want to connect online with their favorite brands, but these marketers keep engagement to a minimum—and apparently for good reason.

Research by advertising agency Wong, Doody, Crandall, Wiener, given exclusively to Adweek, shows that while consumers flock to the Facebook pages of luxury labels listed in the recent Interbrand’s 2010 Best 100 Global Brands report, these brands are mostly unresponsive. In most cases, they do not even allow fans to post on the brand’s Facebook pages.

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Source: Adweek
April 6, 2011

Advertising agency Wong, Doody, Crandall, Wiener added two new hires to its creative department with copywriter Shepard Wallace and art director Luke Calabrese. Wallace and Calabrese will work on clients including ESPN and Activate Drinks.

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April 6, 2011

In the transparent, open world of Facebook where most brands are embracing the opportunity to build one-to-one relationships with their customers, luxury brands are bucking the trend, protecting their respective images by maintaining an aura of exclusivity with fans.

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March 29, 2011

SEATTLE – March 29, 2011 – Advertising agency Wong, Doody, Crandall, Wiener hired senior digital connection planner Kerry Guard. She will be responsible for guiding the strategy, development and delivery of digital marketing communications for clients in the agency’s Los Angeles and Seattle offices. She also will oversee campaign analytics and work to promote emerging technologies and techniques for clients.

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March 25, 2011

Students, teachers, band members and cheerleaders packed the Compton High School gymnasium this afternoon. But this was no ordinary pep rally.

Out of the 80 Compton High School seniors with a 3.0 or better GPA, eight were selected to compete in a free throw-shooting contest for a chance to win $40,000 in college scholarships.

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March 24, 2011

Manhattan Beach resident Court Crandall documents the lives of eight Compton High School students with GPAs of 3.0 or greater as they prepare for a free throw competition in which they will net college scholarship money.

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Tracy Wong
Tracy Wong
Chairman and Executive Creative Director
http://democracyofgoodideas.com/