WONGDOODY in the News

June 27, 2011

As you head south out of town on State Route 28, just before you reach Oasis Park there is a large purple billboard that has the whole state talking.

Western Governors University (WGU), a non-profit online university has put up a billboard — the only billboard of its kind in the state — advertising their school programs.

"It's a tongue-in-cheek thing," explained Lori Bawden an executive assistant for the Utah-based school. "We picked Ephrata because it's the middle of Washington."

(PDF News Article)

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Portland Head Coach Spencer Tries His Hand at Acting
June 16, 2011

PORTLAND, Ore. — A commercial that John Spencer shot for Portland Timbers sponsor Alaska Airlines has gone viral this week, and is offering the world a peak into the head coach’s sense of humor.

The commercial, the first in a series called “Alaska Airlines/Portland Timbers Employee Exchange,” shows Spencer barking instructions on an intercom to a very confused group of airline passengers.

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June 15, 2011

With more than 500 million active users spending over 700 billion minutes a month posting, commenting, Liking and Checking In, Facebook surpassed Google as the most-visited site of 2010.

Some marketers are diving into the world of social media headfirst with a well-planned social media strategy and careful implementation, yet even more are wading in with little knowledge and even less conviction. According to Forrester, 72 percent of marketing professionals currently employ or plan to employ social media in the next 12 months. Still, Forrester finds that 78 percent of clients don’t believe their lead agency does digital well.

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Pepsi Strategic Lead Clyde McKendrick Exits TBWA\Chiat\Day to Head Up Planning for WDCW
May 24, 2011

Ad agency WDCW announced today the hiring of Clyde McKendrick as Executive Strategy Director, based in the agency's Los Angeles office.

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Luxury Brands Remain Aloof on Facebook
May 11, 2011

Luxury goods consumers, it turns out, want to connect online with their favorite brands, but these marketers keep engagement to a minimum—and apparently for good reason.

Research by advertising agency Wong, Doody, Crandall, Wiener, given exclusively to Adweek, shows that while consumers flock to the Facebook pages of luxury labels listed in the recent Interbrand’s 2010 Best 100 Global Brands report, these brands are mostly unresponsive. In most cases, they do not even allow fans to post on the brand’s Facebook pages.

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Source: Adweek
April 6, 2011

Advertising agency Wong, Doody, Crandall, Wiener added two new hires to its creative department with copywriter Shepard Wallace and art director Luke Calabrese. Wallace and Calabrese will work on clients including ESPN and Activate Drinks.

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Tracy Wong
Tracy Wong
Chairman and Executive Creative Director
http://democracyofgoodideas.com/