WONGDOODY in the News

Sean Vij adds creative firepower to LA office
March 13, 2012

Sean Vij was recently lured back from Wieden+Kennedy Amsterdam to become creative director of our LA office. If you missed the party that followed the announcement, you can read about Sean joining WDCW here.

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March 1, 2012

Look, we made the National Enquirer and we didn't even have to give birth to an alien baby to do it.

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Before You Leap Into 2012, Take One Step Back
January 3, 2012

‘Tis the season and ‘tis the profession to look forward. To let old acquaintances be forgot along with technology that’s more than 15 minutes old and ideas that got 3 million hits on YouTube last month. Let’s face it, this time of year fits well with the mindset of our industry. One that’s driven by what’s just around the corner, whether it’s the next campaign, the next pitch or the next big thing. And I not only understand but embrace this mindset as, well, it completely mirrors my own.

I have a feeling advertising attracts people who have trouble standing still for a few minutes, much less getting satisfaction out of their accomplishments. But while I’m already spending a good 90 percent of my energy on what lies ahead in the first month of 2012, I am forcing myself to spend a moment to look back and think of all the cool stuff that took place in the last 12 months. And, no matter how foreign this idea is, I urge you to do the same.

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Pepper Spray and Depends: It's Beginning to Look a Lot Like Christmas
December 27, 2011

Here is the latest Crandall family holiday card installment in a tradition that started 19 years ago. View the backup on courtcrandall.com. By the way, those are Depends™ we’re rocking (in the backup image on my site) even though they look like my grandmother’s panties. Not that I’ve, you know, seen my grandmother’s panties. Which card do you prefer?

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3 Ways To Respect The "Co" In Consumer
December 2, 2011

When we look back at 2011, many will remember it as the year of the Occupy Movement, as the representation for the 99% found their voice, aiming to bring about change by influencing the controls of economic wealth and political power.

Meanwhile, earlier in the year, Professor Michael E. Porter of Harvard University published a paper in Harvard Business Review entitled “Creating Shared Value.” His writing focused on the redefinition of capitalism in order to create a value model where both economic and societal benefit is generated.

What each of these examples potently illustrate is the real power of our cultural values in society and how the foundations of capitalism, democracy, and consumerism are being profoundly redefined.

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Source: Fast Company
"Free Throw" One of Bing's Decisions That Shaped 2011
December 2, 2011

Alone or together, individuals defined 2011. Bing's Magical Holiday Calendar takes a look at those decisions in today's Bing Rewind. Don't forget to pay extra attention around minute 1:47. You just might see a familiar face in Allan Guei, the winner of "Free Throw" who gave his $40,000 scholarship away to the other contestants after receiving a full-ride scholarship of his own.

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Source: Bing

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Tracy Wong
Tracy Wong
Chairman and Executive Creative Director