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Time flies when you’re a busy agency making moves

WONGDOODY in The News October 2018

This month WONGDOODY was on fire, with multiple appearances on the stage at Advertising Week in NYC discussing the future of advertising and the power for brands in the marriage of Thick Data and Big Data.

October also brought exciting new client relationships to the stable with engagements from Honda Power Sports, Cisco, Red Bull, Mercedes-Benz, Les Schwab Tires, Citibank and XPO.

Our work launching Flowfushi Swirl in Tokyo was honored with three awards in packaging, poster and environmental design by the design publication GDUSA magazine. Our take on Banksy’s shredded “Girl with a Balloon” global-headline grabbing auction stunt landed us in Adweek.

Looking ahead to November: Register to join WONGDOODY CEO Ben Wiener and WONGDOODY Chief Creative Officer Tracy Wong next week at the Mirren CEO Summit in Chicago where they will share their thoughts on future-proofing the agency model, finding the right global partner and integrating corporate cultures. Later in November, join WONGDOODY President Skyler Mattson and WONGDOODY Creative Director Jennie Moore at TED Women in Palm Springs and see WONGDOODY Creative Director Mark “Monkey” Watson and other Seattle creative leaders at an event with the One Club.

Follow us on social media for more news on upcoming events featuring WONGDOODY.

GROWING OUR TEAM

WONGDOODY Welcomes Senior Business and Creative Talent to LA Studio

Expanding on its creative talent, Infosys-owned creative agency WONGDOODY has made two additions to its LA office with Executive Director of Business Development Josh Mooney and Executive Producer Matteo J. Mosterts.

Mooney arrives from his role as Vice President of Client Solutions at Leviathan, having worked with some of the biggest brands in the areas of digital marketing, web and mobile development, e-commerce, and experiential. Since 2014, Josh has helped GM, Subaru, Audi, McDonald’s, and Verizon create powerful customer experiences combining cinematic content, transformative architecture, reactive surfaces, mobile applications, and virtual/augmented/mixed reality to engage customers and partners.

Prior to that, Josh spent eleven years as a Chief Marketing Officer at JUXT Interactive, a pioneer in digital marketing that created groundbreaking programs for Coca-Cola, Cisco, Toyota, Target, and Adobe. Josh’s work at JUXT garnered numerous awards, including two Webby Awards, a Cannes CyberLion, and a Bronze Pencil.

Mosterts joins WONGDOODY from an agency background that spans Omelet, Innocean, and Mullenlowe, where he’s produced broadcast and integrated content for a wide range of global brands including Microsoft, Hyundai, Ubisoft, AT&T, Walmart, and more. He’s been involved in a variety of projects, including multimillion-dollar TV campaigns, to quick turnaround digital videos, and award-winning short films.

If you’re interested in joining any of our growing teams, keep an eye on our job posts!

LEADING CREATIVE

Celebrating Girls Potential with “Girls Will Be___”

To honor International Girls Day, WONGDOODY partnered with SheSays to create Girls Will Be ___. The effort celebrates the sense of power and possibility that girls are learning to embrace around the world, and to inspire those who are still discovering their potential to define what they “will be” on their own terms. We believe that supporting a generation of strong, confident, empowered girls can effect positive change now and later, as they become strong, confident, empowered women. The video was honored as The Drum’s US Creative Work of the Week, voted on by the community of readers.

Communication Arts Features Creative Director Jennie Moore

Long time WONGDOODY Creative Director Jennie Moore was featured in this month’s Communication Arts Magazine Insights Column. CA is a leading professional creative journal which recognizes the “best of the best” across visual design and communication.

Mentoring Creative Talent with Adobe Creative Jam at the Seattle Interactive Conference

WONGDOODY Creative Director Mark “Monkey” Watson, who leads our T-Mobile and other retail creative efforts in addition to WORKIYAKI content studio, served as a judge at Seattle’s latest Adobe Creative Jam. Scheduled as part of the Seattle Interactive Conference this event focused on UI/UX Design, with a two-part design experience that both demonstrated and celebrated creativity. Adobe Creative Jams are a global event series where local thought leaders share a behind-the-scenes peek into their processes and projects; meanwhile, teams compete in a tournament that puts their creative skills to the test using Adobe Creative Cloud.

BUILDING THE FUTURE

Leading the Agency-of-the-Future Discussion Coast-to-Coast

Ben Wiener led a panel discussion on “The Agency of the Future” at the prestigious Advertising Week conference in NYC on Wednesday October 3. His interview was also published at AW360: Ben Wiener, Spotlight Q&A

In San Francisco the following week, Tracy Wong and Ben Wiener spoke on the agency of the future at Rise & Shine. Rise & Shine is an annual invite-only program for the advertising and creative industry, co-hosted with the American Association of Advertising Agencies / 4A’s and San Francisco-based law firm, Coblentz Patch Duffy & Bass LLP, which represents many of the nation’s leading agencies. This year’s program looked at marketing from various angles, including M&A, technology, and agency structure, and the marketing of performing arts and artists.

Revealing the Capability of Thick Data + Big Data

WONGDOODY President, Skyler Mattson and WONGDOODY Account Director Kinley Lagrange took the stage at Marketing to Moms and Advertising Week conferences in New York to talk about WONGDOODY’s proprietary agile insights platform, “The Mother Board,” and the power for brands in the marriage of Thick Data and Big Data. Skyler’s interview with AW360 was also broadcast live from the event.

Demonstrating the Personalized Power of The Mother Board to Brands

Taking advantage of the global players Advertising Week attracts to NYC, WONGDOODY hosted an intimate June Cleaver is Dead dinner for brands and the press. A chance to mingle and introduce more brands to The Mother Board in a meaningful way, the dinner was a huge success. As a parting gift, we asked each brand for three questions we could take to The Mother Board demonstrating in a real and immediate way the personalized business benefits a brand can reap from our agile insights practice.

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agency news / thought leadership