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Time flies when you’re a busy agency making moves

WONGDOODY in the News March 2019

Celebrating International Women’s Day this month, WONGDOODY President Skyler Mattson sat down with AdForum to talk about and inspire the next generation to take advertising and marketing to the next level. “I hope the change we are bringing is encouraging the next generation of leaders, both men and women, by representing that leadership is open to all” says Mattson.

Our official opening of the office in the World Trade Center in Manhattan is in full swing. It will focus on digital transformation for brands and plans to hire 20 full-time employees by the end of the year.

Read on to learn about all the happenings at WONGDOODY this past month!

Wongdoody Taps Rathbone To Lead Digital Transformation Efforts In New York

Wongdoody has tapped Tod Rathbone as managing director/digital transformation at its recently established office in New York City. Previously, Rathbone was group vice president, strategy and consulting for Publicis Sapient’s North America region.

Continuing to Scale Teams Across Studios

Continuing across all studios WONGDOODY welcomes: Adam Lipton, Creative Director, Digital Transformation; Persephone Thorn, CX Lead; Tiffany Chou, Sr. CX Designer; Shawn Grant, Senior Digital Project Manager; Erin Mulhern, Account Supervisor; Jiwon Kim, Account Executive; Dylan Mcettrick: Assistant Account Executive; Chanel Martin, Executive Assistant

The Myth of Being Behind

In a recent article with Campaign Live, WONGDOODY Creative Director Jennie Moore reflects on the early days in her career, suffering from the insecurity so many women feel of “not being ready.” Jennie explains how expanding the range of women represented in up-and-coming leadership positions provides better for inspiration for the next generation of female leaders.

Award Show Wins

FLOWFUSHI Swirl lip-gloss launch has also been honored as finalists in Event/Experiential Strategy, Design Strategy and Retail categories for The Drum Marketing US Awards. This campaign has also been recognized as a finalist in the Out of Home Association of America in the International outdoor advertising category.

Why the Creative Process is broken and How to Fix it Webinar

In his latest webinar, WONGDOODY Executive Director & Chairman Tracy Wong takes us on a tour of the creative process as it exists today, and what we can do to shift culture and right the process ship. The webinar is not just for creatives, but everyone involved in the creative process. Key takeaways include actionable ideas to immediately create a culture that promotes collaboration.

Learning to Meet Consumer Needs at Shoptalk

WONGDOODY Executive Director, Steve White (Retail Innovation) saw that a common thread at this year’s NRF and ShopTalk is the notion that retailers and brands are starting to realize that transformation and the notion of store-of-the-future are not merely checklists or recipes to follow. “This year we started seeing a lightbulb go off in their heads, a realization that true success will come from creating unique, brand-authentic experiences that meet changing consumer needs” says White.

Finding your Balance with President Skyler Mattson

President Skyler Mattson sits down with AdForum to discuss the importance of finding your balance as a female leader in the industry and her steps to ensure a happy “work-life blend.”

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wongdoody in the news / thought leadership / awards