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Time flies when you’re a busy agency making moves

WONGDOODY in The News June 2019

June is in rear view, we have seen some major developments this past month with a spate of new hires, new business engagements and creative recognition.

We’re working in collaboration with a top-ranked Fortune500 company to prototype new ways of sharing data and insights with their executives. Data Visualization is an area where design and technology are tightly linked, and this engagement serves as a model for many more to come.

Last week we were in Boston to reimagine the digital and physical experiences inside of Citizens Bank branches. This engagement brings the strength of Infosys FSI client relationships together with WONGDOODY’s creative and retail expertise.

Our leadership also spent a week at Cannes Lions where they saw global creative from the world’s biggest brands built upon the intersection of technology and humanity.

Read on to learn about all the new developments at WONGDOODY over the past month.

Latest Hiring Spike Marks 90% Staff Increase Since 2018

Continuing our dramatic growth, we announced the addition of 64 staffers across our offices in Seattle, New York and Los Angeles since January this year. As we build our strategy, customer experience and creative practices with a focus on experience-led digital transformation, the agency is expanding its head count to service new global client wins across the financial services, automotive and consumer packaged goods categories.

Since joining acquisition by Infosys last year, we have added 116 staffers, including recent hires in key leadership roles. These latest hires signals our commitment to serving brands that seek the insight and creativity to design better human experiences, coupled with the technological prowess to deliver those experiences.

In June we welcomed: Renee Quan, Group Strategy Director; Elise Sokolowski, UX Designer; Lauren Jones, Copywriter; and Ben Gross, Art Director

We have also welcomed our Wongterns this Summer from all over the states: Sophia Kim, Art Direction; Canyon Braff, Design; Naomi Stuhlman, Copywriter; Nick DeLeon, Strategy; BriElle Munizzi, Art Direction; Danielle Johnson, CX Designer; Angela Fung, Account Management; Emily Rhodes, Copywriter; and Emily Thomas, Strategy.

SHOP! Award wins for T-MOBILE and FLOWFUSHI

WONGDOODY took home some hardware from this year’s SHOP! Awards. The SHOP! Awards are a part of GlobalShop and focus on the in-store retail experience and retail environments.

T-Mobile “United in Joy” our 2018 Holiday effort took home an award in the wall treatment design category. For flagship locations across the U.S. — NYC, San Francisco, Santa Monica, Chicago, Miami and Las Vegas — we created larger-than-life installations mixing low-fi and high-tech, inviting shoppers to play: a wall of color-change sequins in the shape of welcoming hands, a wall of flip-able wedges customers could use to mix and match their own joyful scenes, and a GIF photo booth backed with shimmering sequins and neon. In motion, print and 3-D installation, we showed the colorful mosaic of holiday traditions, cultures, and regional quirks — whether it’s dim sum on Christmas Eve or sledding down sand dunes.

Our Flowfushi Swirl Tokyo popup also got some love, bringing home silver. Instead of spending big for broadcast TV and digital placements, indie lux beauty brand Flowfushi busted through the saturated Japanese beauty market using strategically placed out-of-home and a premier pop-up store location in Tokyo’s most fashionable neighborhood.

Path to The CMO

WONGDOODY and Infosys are working in collaboration to drive awareness of Infosys among our buyer demographic of the future, the CMO. In this year’s Confluence agenda, we will see relevant content for the CMO and an introduction to the “C+C Awards,” a new engagement platform to support the power of the CMO + CIO/CTO partnership to drive enterprise impact.

Jennie Moore, No More Mrs. Nice Person

In this honest talk, self-proclaimed “late bloomer” and other-people-proclaimed “nice person,” Jennie Moore, will share her thoughts on finally becoming a Creative Director at the tender, young age of 44. She’ll touch on how being nice and successful in advertising are not mutually exclusive, how motherhood has affected her career, and how she’s finally hitting her stride at 47. All despite the popular, misguided rumors that everyone else has it all figured out and that being a female creative over 50 means you need to start contemplating a career change and stylish protective undergarments. Watch her talk here!

Tracy Wong, How to Manage Creative People (And Get Their Best Work)

Executive Creative Chief and Chairman Tracy Wong also spoke at the School of Visual Concepts (SVC) on what makes a successful creative person, ego management and the secret to running a creative democracy.