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Time flies when you’re a busy agency making moves

WONGDOODY in the News April 2019

This month we saw The Motherboard recognized with a spot on Fast Company‘s third annual list of World Changing Ideas, which drew nearly 2,000 submissions across 17 categories. The Motherboard continues to grow, and has recently launched two major upgrades for added client value. This includes vertical specific communities developed to provide industry-relevant insights; current offerings include Financial Services, Health Care, Technology, CPG and Retail. Technology enhancements powered by Infosys include mobile functionality, automated transcribing and sentiment tracking, allowing us the ability to collect and analyze data more quickly.

We’re also happy to announce another win for WONGDOODY + Infosys engagement — Adidas! This engagement with Adidas was one of the first big creative efforts we embarked on with Infosys, in support of the Adidas member program Creators Club. WONGDOODY and Infosys will partner to develop an omni-channel campaign to generate activation and engagement for Adidas membership program in the U.S.

Our headcount increased by over 20% in the last quarter on the strength of new business wins, expanding work with our current clients, and the official launch of our New York studio on the 76th floor of the World Trade Center to deliver on the increased demand for digital transformation work from all quarters.

In April, WONGDOODY welcomed: Adam Lipton, Creative Director; Tiffany Chou, Sr. CX Designer; Pete Hessenius Account Supervisor; Taryn Brandel, Account Executive; Hunter Carr, Jr. Art Director.

We are also pleased to announce two senior hires to lead and globally grow The Motherboard. Lindsay Campau will serve as Business Development Director based out of WONGDOODY’s Seattle office, and Kate Stahnke will serve as Director of Product for The Motherboard based out of the LA office.

FLOWFUSHI Wins The Drum Design Strategy Award

Flowfushi is a successful independent cosmetics brand from Tokyo, sold in drugstores all throughout Japan. For the launch of its limited-edition spring lip-gloss line, +1°C SWIRL, Flowfushi needed to break through the clutter of all the new product launches to get SWIRL on the must-have list for fashionable women in Japan for the spring season. Our week-long pop-up in Tokyo featured an impossible-to-miss 5-story-high storefront billboard, and released +1°C Swirl to the public before it was available in stores, generating a frenzy of buzz and exclusivity, with wait times of 3–5 hours the entire time it was open. See the winning campaign here.

Seeking Fresh Talent at VCU Brand Center

WONGDOODY Sr. Art Director Amy Matheu and Group Director CX Jessica Wittebort attended the annual VCU Brandcenter recruiter session in Richmond, VA, where they met more than 100 students graduating from 2-year programs in Copywriting, Art Direction, Strategy, Brand/Account Management, and Experience Design.

As we continue to drive human experience forward under Infosys, our main interest is to seek out the potential of the students on the XD track. The students showed a real breadth of interesting work ranging from conceptual brand strategy all the way to design delivery into development. “I love how everyone managed to fold personal passions and midnight oil projects into their story. It’s essential to be able to fold different perspectives into experience design, and I marveled at the creative ways people managed to explore areas of interest in their briefs,” said Jessica Wittebort.

Extras:

Campaign US features WONGDOODY CEO Ben Wiener on the Accenture Interactive’s Droga5 purchase

Forbes mentions WONGDOODY on Accenture Interactive’s Droga5 acquisition

The Motherboard is listed as Honorable Mention in Fast Company’s World Changing Ideas

Tags:
awards / fast company / hire / wongterns