Site Map

Back To Feed

Close

Share This

The heart of the zoo? Why, it’s crazy brand-new.

The heart of the zoo? Why, it’s crazy brand-new.

With fewer than 350 Malayan tigers left in the wild, Woodland Park Zoo is stepping up to educate the public about their plight and to build support around conservation efforts. At the heart of these efforts is the zoo’s brand-new tiger habitat Banyan Wilds, opening May 2. To help launch the zoo’s largest opening in 20 years, we created storybook-like rhymes and a heart-shaped icon using mixed media. The storybook approach allowed us to play with language, integrate photographs of tigers and talk about conservation in an approachable way.

Tags:
public good / woodland park zoo