Advertising agency WONGDOODY takes a liberal approach toward letting employees work on personal projects at the office.
So liberal that one employee has produced a feature-length documentary film; another owns an online coffee company; a group of workers has a career guidance site; and several maintain blogs – all while on the company clock.
The agency has 72 employees at its Culver City headquarters and an additional 80 in Seattle, and allows its creative workers to develop these projects between assignments.
Chief Executive Ben Wiener said the purpose of the program is to attract and retain creative talent. Permitting employees to pursue their passions keeps them motivated and yields knowledge – and potential profits – for the agency.