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Scion Turns to WONGDOODY to Boost Regional Marketing

Scion Turns to WONGDOODY to Boost Regional Marketing

Scion Turns to WONGDOODY to Boost Regional Marketing

Toyota’s Scion has hired the Los Angeles office of WONGDOODY to boost the brand’s regional marketing efforts. The move comes after a review that began last fall and was led by procurement executives at Scion. Dentsu’s Attik in San Francisco remains Scion’s lead agency in the U.S.

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Tags:
scion / regional marketing / digital / radio / brand proposition / dealer advertising