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Papa Murphy's Heartbaker TV spot shows Valentine's Love

Papa Murphy's Heartbaker TV spot shows Valentine's Love

Seattle, WA – WONGDOODY recently debuted two new Valentine’s Day themed spots for Papa Murphy’s International, to promote the chain’s “HeartBaker” pizza. With more than 1400 locations, Papa Murphy’s is the nation’s largest take ‘n’ bake pizza chain.

WONGDOODY has served as the agency of record for Papa Murphy’s since October 2012 and has created a heartwarming television commercial now airing in 62 markets to remind families about celebrating “the really good stuff” this Valentine’s Day. An online version of the spot highlights the same heartwarming vignette with funny disclaimers that shine the light on the universally relatable realities that couples with small children confront on Valentine’s Day; from time-outs to glitter everywhere to itchy tutus and more. View both versions of the spot here:

“HeartBaker” Web:

“The original HeartBaker spot is a sweet, poignant take on the family Valentine’s Day dinner,” said Tracy Wong, Chairman and Executive Creative Director, WONGDOODY. “When you’ve got little ones, the time goes by fast, so while sitting down with children for a Valentine-shaped pepperoni pizza for Valentine’s dinner is way different than the romantic notion we hold onto pre-kids, it’s still a heartwarming celebration of the love that the holiday represents.”

“That said, for every 15 seconds of wonderful, ‘I’ll-remember-this-moment-for-the-rest-of my life’ parental bliss, there’s often a lot of funny, messy, chaotic stuff that happens along the way. So we’re poking some fun at ourselves and the perfect angelic child-filled Valentine’s we’ve portrayed in the original spot concept to remind couples that love, romance and humor play a role no matter how they celebrate Valentine’s Day,” Wong concluded.


WONGDOODY is an independently owned full-service advertising agency with offices in Seattle and Los Angeles. Clients include Alaska Airlines, T-Mobile, Scion, and Amazon. The agency billings currently top $142 million.

heartbaker pizza / dinner / parents / couple / romance / papa murphy’s / tv / restaurant and dining