We partnered with Amazon’s in-house creative department to conceive Super Bowl treatments for their “Alexa Moments” campaign. The campaign is unique in that the spots are all 10 seconds each. The in-game spots continue that tradition and break the convention of :30s or :60s that typically run during the game. Each one highlights an Echo skill relevant to a Super Bowl party – for instance, re-ordering chips by drone to playing musical in-game tributes. It is the first Super Bowl effort for WONGDOODY in partnership with D1, Amazon’s internal creative team, and the second consecutive year Amazon has had a presence in the game.