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Gary Busey Wins Over Buyers to Score Top Effectiveness Marks

Gary Busey Wins Over Buyers to Score Top Effectiveness Marks

WONGDOODY and Amazon Fire TV’s virgin effort with Gary Busey “Talking to Things” earned top scores in effectiveness across the TV services sector. Using a sample of more than 500 viewers, research firm Ace Metrix found that potential buyers scored “Talking to Things” highest across traits such as persuasion and likeability.

SOURCE: http://blogs.wsj.com/cmo/2014/10/10/among-tv-services-ads-hulu-ad-wins-on-emotion/

Tags:
amazon / fire tv / consumer electronics / tv