Innovation = Invention + Adoption
INNOVATION STRATEGY
The Challenge of the New
It doesn’t end with the brilliant concept, the compelling new invention or even the fully executed product. In order for innovative companies to ensure their novel products and services are adopted, often they need to develop entirely new ways of examining markets, completely different selling methods and sometimes even revamped business models. Like the yin and the yang in our corporate mark, the WONGDOODY innovation practice marries world-class creative concepting and execution with solid analytical processes to help our clients achieve innovation breakthroughs.Capabilities
- Customer insights: customer needs assessments, psychographic segmentation, ethnographic analysis and storytelling, archetype creation, new customer identification
- New product opportunities and design
- Channel redesign: retail approach, virtual channels, novel grass-roots selling opportunities
- Examination of potential new business models
- Internal innovation capabilities assessments: resource, process and values analysis
- Education and client collaboration: Ideation, strategic visioning sessions, executive education, immersive learning journeys and field trips
Check out our latest article, “Unpackaging Convenience,” published in Strategy & Innovation.
Read Article (PDF)
Who needs to write headlines when the critics write them for you? That was the very strategy for our most recent work for the CW hit, Gossip Girl.
WONGDOODY PR picked up four PRSA-LA PRism Awards for excellence in public relations.