Advertising
As the communications world rapidly evolves, advertising is no longer the default solution for all marketing opportunities or problems. Nor is it being eclipsed. We know that great advertising can achieve exceptional results when it doesn't merely inform. It must change minds, create new attitudes and prompt new behaviors. Advertising can and should lead to purchase and then sustained preference. It can also transcend smaller budgets and impatient CEOs. All it needs is an exceptional idea.

Interactive
Interactive capabilities are offered in most agencies' tool kits these days. But for many, they are an afterthought, outsourced, or come kicking and screaming from another "silo" with its own agenda. Our interactive discipline is in-house, integrated and interdependent. We build online experiences that range from microsites to database-intensive e-commerce platforms. We also develop messaging for mobile, VOD and handheld platforms. And yes, when necessary, we do banner ads.

Design
Where do your consumers spend the bulk of their time exposed to your brand? Not with your ads or even your Web site. They spend it in the stores you're in, looking at your packaging, experiencing your product. The points of consumer contact are multiple and reach well beyond ads. Our design group understands point of contact; they understand point of purchase. They understand that better design drives better sales. Design is not colors and shapes. It's dollars and cents.

Brand Strategy
We believe that, largely, it's a parity world out there. Everyone has learned to masterfully knock off each other's products or advantages. We also believe that because of that, it's your brand that creates preference. It's your brand that creates sales. You don't really decide whether or not to have a brand. You can only decide whether you want to be in control of your brand. Brands should be handmade by marketers and carefully spoon-fed to consumers. We can help you define and control your brand and thereby create preference.

Connection Planning
Some smart person a few years back realized that media and account planning needed to be "joined at the hip." Relevant, consumer-derived messages had to be delivered through smart, directed media, or why bother? Connection planning creates lasting associations by delivering relevant messages in meaningful ways. People are surrounded by nonstop marketing noise, with studies estimating that some days we can be bombarded by as many as 3,000 messages (if you could call them that). Studies also show that people remember things through association. Connection planning sees to it that these associations are made. The outcome is, again, preference and sales.

Public Relations
We have a modest goal for every marketing campaign we undertake: We want to transcend everyday marketing and weave our clients into the fabric of popular culture. To achieve that, an integrated, strategic public relations campaign is often the most effective tool. We go beyond the basics of press releases, trade shows, outreach to influencers and pithy answers to FAQs. The target is the end user, not the press. The goal is awareness and persuasion, not merely exposure. The result is increased preference and sales, not disseminated information.

The uniting principle behind WONGDOODY is something we call "The democracy of ideas." It's the notion that all ideas should be source-blind — the notion that every individual can be the author of a great idea. An idea that can redefine a market, put competitors on their heels or reach a customer on a deeper, more resounding level. We've built a team that is able to generate thoughts across the marketing spectrum. We share, we question, we challenge, we encourage and we support one another. We don't simply work together. We make each other's work better — our clients' work better. And, for us, it doesn't get any better than that.